Weekly responsibilities, campaign assets, account access, and automation priorities for tati.'s corporate program launch.
Current as of June 2026 · Wynwood, Miami
1
Meal Plan Menu Creation
3 Months Ahead
Planning horizon
3 months ahead
Always be planning at least 12 weeks out from current date.
Upload deadline
1 week before publish
Upload to Google Drive one full week before the scheduled publish date.
Upload naming
"Upload for [Date]"
Example: Upload for August 15, 2026
Breakfasts
4 total
Savory breakfast option
×2
Sweet breakfast option
×2
Proteins
10 total
Chicken meals
×4
Beef meals
×4
Seafood meals
×2
Sides & Vegetables
15 total
Side options
×10
Vegetable options
×5
Variety guidelines
→Review previous menus before creating new ones
→Reuse existing meals from the system when appropriate
→Avoid repeating the exact same dish within 2 weeks
→Vary preparation styles, sauces, and flavor profiles — not just proteins
Workflow
1
Review previous menus
Check what was served in the last 2–4 weeks to avoid repeats.
2
Create the upcoming weekly menu
Build the full menu following the structure above.
3
Add menu date to the template
Clearly label the date the menu will be published/delivered.
4
Save with proper naming convention
Format: Upload for [Menu Date] — e.g. Upload for August 15, 2026
5
Upload to Google Drive
Must be uploaded one full week before the scheduled publish date.
2
Meal Photography & Image Organization
Google Drive
1
Generate or gather meal images
Collect images for all menu items after completing each menu.
2
Create a dated folder in Google Drive
Folder name must match the menu date. Example: August 15, 2026 Menu
3
Place all images inside that folder
Label each image clearly — name should match the exact meal description.
4
Verify quality and accuracy
Images must match the actual meal descriptions and maintain consistent visual quality.
Folder structure example
August 15, 2026 Menu
├── Chicken Teriyaki.jpg
├── Ribeye Bowl.jpg
├── Salmon Rice Bowl.jpg
└── etc.
3
Corporate Marketing Campaign
14 carousels · 1 per day
Total posts
14 carousels
Already created with captions and hashtags.
Cadence
1 per day
Publish in sequence without interruption.
Each carousel
4 slides
Caption, hashtags, and scheduling pre-assigned.
Content sequence — all 14 posts
Day 4
Meet tati.
The Chef
Day 5
45 Minutes Lost to Lunch
Performance
Day 6
Every Employee Gets Their Own Profile
Profiling
Day 7
Miami Talent Is Serious
Miami
Day 8
The Sentence That Wins the Talent War
The Quote
Day 9
Four Steps. First Meal in 2–4 Weeks.
How It Works
Day 10
Give Them a Reason to Come In
Return to Office
Day 11
The Cost of Doing Nothing
Cost of Inaction
Day 12
Made in Wynwood
The Kitchen
Day 13
Your Office Culture Before and After
Before / After
Day 14
You've Been Thinking About This
The Close
Publishing checklist — each post
✓Caption assigned from HTML file
✓Hashtags included
✓Scheduling set correctly
✓No gaps in the 14-day sequence
4
Marketing Automation & Lead Generation
Meta · ManyChat
Familiarize yourself with Meta Business Suite and ManyChat. Research and implement practical solutions to generate more qualified leads and improve conversion rates for the corporate meal and catering campaign. Document findings and provide recommendations before implementing.
Lead Capture
Lead capture automation
Instant replies
Keyword triggers
Corporate inquiry funnels
Conversion
DM automations
Appointment booking workflows
Follow-up sequences
Growth
Retargeting opportunities
Audience segmentation
Campaign performance monitoring
Important
Always document findings and provide recommendations before implementation. Access credentials for ManyChat and Meta are stored in 1Password — check there for the access key.
5
Account Access
Credentials
Click password values to reveal. Do not share this page externally.
Used for Google Drive, Gmail marketing, Google Business
📘
Meta Business Suite
Facebook / Instagram
Credentials
Stored in 1Password
Access key
See 1Password entry
Check 1Password for login info and access key
💬
ManyChat
DM automation
Credentials
Stored in 1Password
Access
Same as Meta
Linked to the Facebook page / Instagram via Meta
6
Deliverables Summary
Weekly recurring
Weekly — Menu
Complete meal plan menu (breakfast, proteins, sides, veg)
Upload menu one week in advance
Organize all meal images in a dated Drive folder
Weekly — Marketing
Schedule and publish daily carousel post
Monitor campaign performance
Research and implement ManyChat + Meta automation
Provide recommendations before implementing new workflows
The goal
Maintain consistent menu production while simultaneously supporting the growth of tati.'s corporate catering and meal program initiatives. Quality and consistency in both areas — every week.
tati.
tatimeals.com · Wynwood, Miami · Internal use only